Third Gender in Nepal

Nepal is a country with the majority of the population practicing Hinduism. Early myths include stories of Shikhandi, Arjuna and Ila, all characters representing the third gender. These historical characters show that there is a clear framework of the existence of third gender people in Hindu society since ancient times.

Celebrity Endorsement in Ads

Aishwariya Rai endorsed Lux, and in doing so linked the soap to feminine beauty. Later, when Shahrukh Khan also endorsed the same soap his endorsement as a male attracted the macho attitude as well.