Branding has become increasingly important for positioning any product in the market. For example, Surf Excel, predominantly a Pakistani detergent brand commenced in 1948, later entered India in 1959, as the first detergent powder.The lavish brand strategy made the brand popular in the region. It has become so popular that the word ‘surf’ is synonymously used for any detergent powder. Brand value of Coca Cola is above 66 billion dollars. The oldest brand recognized is Chyawanprash that was made in India as far back as 1100 BC. Today, the logo of a partially-eaten apple has become a big name in the market as a tech-giant and the iphone flagship company—Apple Inc.
Brand is the identity of a business; however it is not easy to create a brand, as huge investments have to be made. After all, a brand requires retention in the mind of the consumers. After developing a brand, the manufacturers need to maintain the steadiness in quality, because the rise and fall of branded products is not accepted. Besides this, there are legal formalities that have to be considered as well. So, thinking of building a brand requires lots of effort and investment.
The Nepali market is gradually becoming brand conscious. The success of Ncell in breeding purple as their brand has to be appreciated. Today, as soon as an individual sees purple color, they regard it Ncell’s. Wai Wai is the next brand, when it comes to noodles.
All brands are certainly not achieving success. The collapse of 2 pm noodles, Aaha Noodles can be traced as the outcome of failure in branding. Miho Noodles has again proved that huge investment itself is not enough to shape a brand, and create the retention among the customers.
In 1991, Johnnie Walker’s market was completely down. The challenge was to develop such an enduring idea to move in such a rapid manner to attract large participation of masses in global market. ‘Keep Walking’ was the idea to promote the campaign. This was adapted by 120 countries that rapidly increased the sales of the product.
Branding has become extremely essential for Nepali products; however the Nepali businesses are lagging behind in promoting quality. As a result, efforts have been in vain. Further, Nepali business houses do have millions of investment in their business, but they are not active in creating a brand, and for those who have created, they are unable to maintain it. The Nepali business houses need to maintain consistency in their quality, obtain ISO standards for credibility, need to come up with certain campaigns in promoting their products.
Published in The Himalayan Times dated 11th December, 2014
Branding
has become increasingly important for positioning any product in the
market. For example, Surf Excel, predominantly a Pakistani detergent
brand commenced in 1948, later entered India in 1959, as the first
detergent powder. The lavish brand strategy made the brand popular in
the region. It has become so popular that the word ‘surf’ is
synonymously used for any detergent powder. Brand value of Coca Cola is
above 66 billion dollars. The oldest brand recognized is Chyawanprash
that was made in India as far back as 1100 BC. Today, the logo of a
partially-eaten apple has become a big name in the market as a
tech-giant and the iphone flagship company—Apple Inc.
Brand is the identity of a business; however it is not easy to create a brand, as huge investments have to be made. After all, a brand requires retention in the mind of the consumers. After developing a brand, the manufacturers need to maintain the steadiness in quality, because the rise and fall of branded products is not accepted. Besides this, there are legal formalities that have to be considered as well. So, thinking of building a brand requires lots of effort and investment.
The Nepali market is gradually becoming brand conscious. The success of Ncell in breeding purple as their brand has to be appreciated. Today, as soon as an individual sees purple color, they regard it Ncell’s. Wai Wai is the next brand, when it comes to noodles.
All brands are certainly not achieving success. The collapse of 2 pm noodles, Aaha Noodles can be traced as the outcome of failure in branding. Miho Noodles has again proved that huge investment itself is not enough to shape a brand, and create the retention among the customers.
In 1991, Johnnie Walker’s market was completely down. The challenge was to develop such an enduring idea to move in such a rapid manner to attract large participation of masses in global market. ‘Keep Walking’ was the idea to promote the campaign. This was adapted by 120 countries that rapidly increased the sales of the product.
Branding has become extremely essential for Nepali products; however the Nepali businesses are lagging behind in promoting quality. As a result, efforts have been in vain. Further, Nepali business houses do have millions of investment in their business, but they are not active in creating a brand, and for those who have created, they are unable to maintain it. The Nepali business houses need to maintain consistency in their quality, obtain ISO standards for credibility, need to come up with certain campaigns in promoting their products. - See more at: http://thehimalayantimes.com/fullNews.php?headline=TOPICS%3A+Creation+of+a+brand+&NewsID=436481#sthash.dakMOnHF.dpuf
Brand is the identity of a business; however it is not easy to create a brand, as huge investments have to be made. After all, a brand requires retention in the mind of the consumers. After developing a brand, the manufacturers need to maintain the steadiness in quality, because the rise and fall of branded products is not accepted. Besides this, there are legal formalities that have to be considered as well. So, thinking of building a brand requires lots of effort and investment.
The Nepali market is gradually becoming brand conscious. The success of Ncell in breeding purple as their brand has to be appreciated. Today, as soon as an individual sees purple color, they regard it Ncell’s. Wai Wai is the next brand, when it comes to noodles.
All brands are certainly not achieving success. The collapse of 2 pm noodles, Aaha Noodles can be traced as the outcome of failure in branding. Miho Noodles has again proved that huge investment itself is not enough to shape a brand, and create the retention among the customers.
In 1991, Johnnie Walker’s market was completely down. The challenge was to develop such an enduring idea to move in such a rapid manner to attract large participation of masses in global market. ‘Keep Walking’ was the idea to promote the campaign. This was adapted by 120 countries that rapidly increased the sales of the product.
Branding has become extremely essential for Nepali products; however the Nepali businesses are lagging behind in promoting quality. As a result, efforts have been in vain. Further, Nepali business houses do have millions of investment in their business, but they are not active in creating a brand, and for those who have created, they are unable to maintain it. The Nepali business houses need to maintain consistency in their quality, obtain ISO standards for credibility, need to come up with certain campaigns in promoting their products. - See more at: http://thehimalayantimes.com/fullNews.php?headline=TOPICS%3A+Creation+of+a+brand+&NewsID=436481#sthash.dakMOnHF.dpuf
Branding
has become increasingly important for positioning any product in the
market. For example, Surf Excel, predominantly a Pakistani detergent
brand commenced in 1948, later entered India in 1959, as the first
detergent powder. The lavish brand strategy made the brand popular in
the region. It has become so popular that the word ‘surf’ is
synonymously used for any detergent powder. Brand value of Coca Cola is
above 66 billion dollars. The oldest brand recognized is Chyawanprash
that was made in India as far back as 1100 BC. Today, the logo of a
partially-eaten apple has become a big name in the market as a
tech-giant and the iphone flagship company—Apple Inc.
Brand is the identity of a business; however it is not easy to create a brand, as huge investments have to be made. After all, a brand requires retention in the mind of the consumers. After developing a brand, the manufacturers need to maintain the steadiness in quality, because the rise and fall of branded products is not accepted. Besides this, there are legal formalities that have to be considered as well. So, thinking of building a brand requires lots of effort and investment.
The Nepali market is gradually becoming brand conscious. The success of Ncell in breeding purple as their brand has to be appreciated. Today, as soon as an individual sees purple color, they regard it Ncell’s. Wai Wai is the next brand, when it comes to noodles.
All brands are certainly not achieving success. The collapse of 2 pm noodles, Aaha Noodles can be traced as the outcome of failure in branding. Miho Noodles has again proved that huge investment itself is not enough to shape a brand, and create the retention among the customers.
In 1991, Johnnie Walker’s market was completely down. The challenge was to develop such an enduring idea to move in such a rapid manner to attract large participation of masses in global market. ‘Keep Walking’ was the idea to promote the campaign. This was adapted by 120 countries that rapidly increased the sales of the product.
Branding has become extremely essential for Nepali products; however the Nepali businesses are lagging behind in promoting quality. As a result, efforts have been in vain. Further, Nepali business houses do have millions of investment in their business, but they are not active in creating a brand, and for those who have created, they are unable to maintain it. The Nepali business houses need to maintain consistency in their quality, obtain ISO standards for credibility, need to come up with certain campaigns in promoting their products. - See more at: http://thehimalayantimes.com/fullNews.php?headline=TOPICS%3A+Creation+of+a+brand+&NewsID=436481#sthash.dakMOnHF.dpuf
Brand is the identity of a business; however it is not easy to create a brand, as huge investments have to be made. After all, a brand requires retention in the mind of the consumers. After developing a brand, the manufacturers need to maintain the steadiness in quality, because the rise and fall of branded products is not accepted. Besides this, there are legal formalities that have to be considered as well. So, thinking of building a brand requires lots of effort and investment.
The Nepali market is gradually becoming brand conscious. The success of Ncell in breeding purple as their brand has to be appreciated. Today, as soon as an individual sees purple color, they regard it Ncell’s. Wai Wai is the next brand, when it comes to noodles.
All brands are certainly not achieving success. The collapse of 2 pm noodles, Aaha Noodles can be traced as the outcome of failure in branding. Miho Noodles has again proved that huge investment itself is not enough to shape a brand, and create the retention among the customers.
In 1991, Johnnie Walker’s market was completely down. The challenge was to develop such an enduring idea to move in such a rapid manner to attract large participation of masses in global market. ‘Keep Walking’ was the idea to promote the campaign. This was adapted by 120 countries that rapidly increased the sales of the product.
Branding has become extremely essential for Nepali products; however the Nepali businesses are lagging behind in promoting quality. As a result, efforts have been in vain. Further, Nepali business houses do have millions of investment in their business, but they are not active in creating a brand, and for those who have created, they are unable to maintain it. The Nepali business houses need to maintain consistency in their quality, obtain ISO standards for credibility, need to come up with certain campaigns in promoting their products. - See more at: http://thehimalayantimes.com/fullNews.php?headline=TOPICS%3A+Creation+of+a+brand+&NewsID=436481#sthash.dakMOnHF.dpuf
Branding
has become increasingly important for positioning any product in the
market. For example, Surf Excel, predominantly a Pakistani detergent
brand commenced in 1948, later entered India in 1959, as the first
detergent powder. The lavish brand strategy made the brand popular in
the region. It has become so popular that the word ‘surf’ is
synonymously used for any detergent powder. Brand value of Coca Cola is
above 66 billion dollars. The oldest brand recognized is Chyawanprash
that was made in India as far back as 1100 BC. Today, the logo of a
partially-eaten apple has become a big name in the market as a
tech-giant and the iphone flagship company—Apple Inc.
Brand is the identity of a business; however it is not easy to create a brand, as huge investments have to be made. After all, a brand requires retention in the mind of the consumers. After developing a brand, the manufacturers need to maintain the steadiness in quality, because the rise and fall of branded products is not accepted. Besides this, there are legal formalities that have to be considered as well. So, thinking of building a brand requires lots of effort and investment.
The Nepali market is gradually becoming brand conscious. The success of Ncell in breeding purple as their brand has to be appreciated. Today, as soon as an individual sees purple color, they regard it Ncell’s. Wai Wai is the next brand, when it comes to noodles.
All brands are certainly not achieving success. The collapse of 2 pm noodles, Aaha Noodles can be traced as the outcome of failure in branding. Miho Noodles has again proved that huge investment itself is not enough to shape a brand, and create the retention among the customers.
In 1991, Johnnie Walker’s market was completely down. The challenge was to develop such an enduring idea to move in such a rapid manner to attract large participation of masses in global market. ‘Keep Walking’ was the idea to promote the campaign. This was adapted by 120 countries that rapidly increased the sales of the product.
Branding has become extremely essential for Nepali products; however the Nepali businesses are lagging behind in promoting quality. As a result, efforts have been in vain. Further, Nepali business houses do have millions of investment in their business, but they are not active in creating a brand, and for those who have created, they are unable to maintain it. The Nepali business houses need to maintain consistency in their quality, obtain ISO standards for credibility, need to come up with certain campaigns in promoting their products. - See more at: http://thehimalayantimes.com/fullNews.php?headline=TOPICS%3A+Creation+of+a+brand+&NewsID=436481#sthash.dakMOnHF.dpuf
Brand is the identity of a business; however it is not easy to create a brand, as huge investments have to be made. After all, a brand requires retention in the mind of the consumers. After developing a brand, the manufacturers need to maintain the steadiness in quality, because the rise and fall of branded products is not accepted. Besides this, there are legal formalities that have to be considered as well. So, thinking of building a brand requires lots of effort and investment.
The Nepali market is gradually becoming brand conscious. The success of Ncell in breeding purple as their brand has to be appreciated. Today, as soon as an individual sees purple color, they regard it Ncell’s. Wai Wai is the next brand, when it comes to noodles.
All brands are certainly not achieving success. The collapse of 2 pm noodles, Aaha Noodles can be traced as the outcome of failure in branding. Miho Noodles has again proved that huge investment itself is not enough to shape a brand, and create the retention among the customers.
In 1991, Johnnie Walker’s market was completely down. The challenge was to develop such an enduring idea to move in such a rapid manner to attract large participation of masses in global market. ‘Keep Walking’ was the idea to promote the campaign. This was adapted by 120 countries that rapidly increased the sales of the product.
Branding has become extremely essential for Nepali products; however the Nepali businesses are lagging behind in promoting quality. As a result, efforts have been in vain. Further, Nepali business houses do have millions of investment in their business, but they are not active in creating a brand, and for those who have created, they are unable to maintain it. The Nepali business houses need to maintain consistency in their quality, obtain ISO standards for credibility, need to come up with certain campaigns in promoting their products. - See more at: http://thehimalayantimes.com/fullNews.php?headline=TOPICS%3A+Creation+of+a+brand+&NewsID=436481#sthash.dakMOnHF.dpuf
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