Opinion eXpress !!

Prospects of BTL Advertising in this age

Feb 27, 2015

Above The Line (ATL) and Below The Line (BTL) are two separate approaches of advertising. ATL uses the media for the communication purpose. ATL concentrates on mass advertising. BTL uses localized techniques for advertising. Limited group is focused upon in BTL advertising

My Journey of Human Rights

Feb 18, 2015

Amnesty International – That was some just a news term for me before. I knew it was all about Human Rights, but not aware in detail.

Madhya Pradesh Tour

Feb 2, 2015

So this was the camp that we attended organized by Indian Council for Cultural Relations (ICCR)..

5 Years of Blogging! Thank You Everyone!

Jan 26, 2015

I would never start a blog, if I would have found other place to store my writing! So too keep the record of my published pieces, I opened up this blog! I still remember the first post that I kept, from the lab of Shanker Dev Campus! I feel like just few days ago, and now it has been five years!

ICCR Camp Experience

Jan 9, 2015

Applying for ICCR camp was a huge rush, as we had limited time for this. This was second gathering with international community, as first is my class itself, that has 40 International Students, and the camp had 36 International Students.