Prospects of BTL Advertising in this age

Above The Line (ATL) and Below The Line (BTL) are two separate approaches of advertising. ATL uses the media for the communication purpose. ATL concentrates on mass advertising.  BTL uses localized techniques for advertising. Limited group is focused upon in BTL advertising

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My Journey of Human Rights

Amnesty International – That was some just a news term for me before. I knew it was all about Human Rights, but not aware in detail.

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Madhya Pradesh Tour

So this was the camp that we attended organized by Indian Council for Cultural Relations (ICCR)..

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