A Study on Scenario of Mobile Banking in Nepal

Jan 25, 2016
 Abstract - This study attempts to analyze the situation of mobile banking in context of Nepal. The primary focus of the study is to determine what the banking customers feel about the term mobile banking, as this is new term for banking industry.
The study finds out that peoples are aware about mobile banking, they can feel the positive sides of banking industry, however, they do have fear from using it. This fear is followed by the reason that they dont have clear idea about the service, and hence, they fear from making use of it. They are found to be in the state of confusion hereby, and hence, banking industry is suggested to come up with broader perspective with the vision of creating demand of mobile banking in Nepals Market.

KEYWORDS: Mobile Banking, Nepal.




To read full version, please follow the link below:
http://anvpublication.org/viewarticles.php?j=0976-495X&vol=6&issue=4&ab=ab267



Published in Asian Journal of Management, 2014, issue 4

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