'Unified Licensing Practice' is what made the global area
impressed about Nepal sometimes back. The campaign about royalty to artists got
higher altitude in Norweigin Copyright Development Association, when Finland's
copyright expert, Tarja Koskine praised Nepal's movement. That was not limited
there, there had been different experts who explained that they were impressed
with Nepal's idea of 'Unified Licensing Practice'.
Royalty is strongly required in Nepal. At this era, when
artists can no longer sustain on selling their music or keeping the movies
unpublished. Framing out the current context, artists who spend their time and
effort don't earn as people no longer buy CDS, cassette tapes. They don't earn
when their creation gets on aired on radio or TV or any bars and restaurants.
These artists might not even earn while doing their public performances, if
they are new ones. That would give enough reason stating difficulty that any
music professionals would have to face economically. This would entirely make
copyright very important because they could actually identify the real owner
behind the creation. As soon as the songwriter writes the verse, they get
copyrighted into tangible form - be that recording, or fixed as printed sheet
music. Now, this intangible asset gets protection, and the concerned
authorities - be that Radio broadcast, or TV broadcast - they need to make
payment every time they make use of this intangible asset.
Britney's hit song 'Baby One More Time' of 90's was played
millions of times in radio. But, the fact is, Britney didn't get paid for the
song. It was Max Martin, the song writer and the publsiher who actually got
royalties from American Radios. So, since the singer didn't write the song
herself; royalties were all granted to them. So, there had been the trend of
granting royalty to the creator more than performer, which gradually started
getting changed. Today, we see performer buying - the script, music and models
for video and hence, they claim the song as theirs own. In case of mechanical
royalties, the performers or the front men get the royalties on first hand.
However, there could be cases where, performers turned out to be the last ones
to make it all theirs. Biased attitude and nature would make true artist quit;
they certainly would require some financial motivation behind.
Back in 2015, India started a campaign: “Stop Violations of
The Performer's Right" demanding royalties that TVs and Radios have been
using for commercial purpose. Leading singers took part over it, and threatened
to take the issue down to court too. But still, there cannot be noted some huge
significant changes. Ed Sheeran on the other hand claimed that royalty would
not make huge fuss; 4 pound what Sheeran claimed to gain from Spotify as
royalty. But, 433 streams on Spotify was, what he obtained, which actually
gifted him more than $6.2 million.
So, the way of perception differs, because
for the same artist, who had been begging for space to play their number, when
gets hit, would demand for royalty too. Sheeran's perception about minimal
royalty but huge promotion reflects the very same.
Royalty indeed is wonderful issue and what the global world
didn't knew was Nepalese are always good at designing policies. Artists should
be granted royalties, but who are the artists? Singer? Writer? Music composer?
Models? It's not that when a singer sings a song, the song belongs all to him.
The ratio and fraction of sharing has to be identified. When it comes to music,
it is not like book, where single or multiple writers would gain the credit.
Again, we are living in such area, where the artists need to beg media houses
to play their tracks or videos. Despite wonderful productions, not unless the
singer comes and begs to media houses, their songs are not going to get on
aired - and we discuss about royalty.
Royalty indeed is a right; but it is important to ensure
fair and unbiased means, ensuring everyone’s justice.
Published in The Rising Nepal's Friday Supplement of July 27, 2018.
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