Sports And Music

In 1898 itself, Elgar composed piano piece for this game. Back in 1962, when Chile hosted World Cup, El Rock del Mundial was performed by Los Ramblers. Official date then began from 1966 FIFA World Cup. That initiated the practice of tuning culture during world cup.

Although songs have English language, the official language of organizing country is widely practiced. World Cup is one most awaited moment, where the football fans and players wait for four complete years. And, it has been a practice of keeping a song within the heart of this beautiful game.

What people remember today about certain world cup tournament is the host nation, winner, runner up and yes, the song. However, the basic challenge remains about how to prove the power of music in world cup. So, who does not remember Shakira's Waka Waka back in 2010. Or, K'Naan's song - Waving Flag, which was previously designed for Haiti Earthquake.

The collaboration between FIFA and Sony Music had introduced synergic effect blending football and striking music, and that introduced the trend when in every two years during the time of World Cup and Euro Cup, football music are broadcasted with high frequency volume. The organizers believe that the song would remind previous history, revenges, and create the high energy level for the upcoming game among audiences. That has actually been true to large extent. Shakira's song would remind the game back then for sure.

Meanwhile, it is important for the organizers to ensure that their chosen song gets into right space and gets on aired in right frequency. It is important that song would create aggression and be filled up with emotions, the lyrics need to be sensible and matured enough; music has to be strong – and then the voice matters in the end. Huge mass preferred K’naan over Shakira back then proving lyrics, composition and presentation matters the most and later comes out voice. Again, the level of frequency about how many times it would get on aired would again make up the next mark.

Although, Music and Sports have been two distinct entities; it had not been that long that it has been categorized and seen as one unit. Although, separated and made two separate entities, the figured out process has been modified and categorized within it. Billboard editor Danyel Smith, has marked out that the relationship between music and sports is unbreakable, basically rap ones.

Now, when we drop down to our day to day task, we can again trace out how our sport related action has been directly influenced by musical activities; be that during jogging time or any gym center.It is believed that music has direct connection and creates pattern in athletic related stuffs. It has been explained the creation of rhythm creates positive vibes around. Music creates distraction, helps to release stress to large extent, and that must have been well understood by the organizers. So, be that Asian Games; or Olympic - they have been keeping music to support down the sports. Although SAF games have been attempting to keep music within it, it seems way behind. But, the realization of music to link sports has been wonderfully framed out.

Music is way of reviving our emotions; be that the emotions of relaxation, emotions of revenge or emotions of aggression.

FIFA's chief commercial officer Philippe Le Floch had explained about synergic effect of football and music will strike up fan's emotions across the globe, and had marked song as world class line up, worthy enough to present to the world. Maybe Live it Up is not as popular as Waka Waka. But, the reason of this song not being popular does not goes entirely to Will Smith. Failure in effective promotion, and lagging behind in media equally would have marked. While bloggers across had been marking this track horrible as that of 2014; absence of promotion is equally responsible. Not every songs grow as popular as Ricky Martin's La Copa de la Vida (The Cup of Life) but negligence over music can be easily traced out.

It's yet to be seen about how 2022's world cup will be held; and if the musical move will actually create a history. There are number of popular stars from Asia, will they be given an opportunity? How will the promotion take place? K'naan rather grew popular after Waving Flag, indicating it's not necessary for top most singer to present, but the best song to pop out.

After all, it’s a game of emotion – where anything related to emotion matters – and music certainly does.

Published in The Rising Nepal's Friday Supplement of July 6, 2018