In 1898 itself, Elgar composed piano piece for this game.
Back in 1962, when Chile hosted World Cup, El Rock del Mundial was performed by
Los Ramblers. Official date then began from 1966 FIFA World Cup. That initiated
the practice of tuning culture during world cup.
What people remember today about certain world cup
tournament is the host nation, winner, runner up and yes, the song. However,
the basic challenge remains about how to prove the power of music in world cup.
So, who does not remember Shakira's Waka Waka back in 2010. Or, K'Naan's song -
Waving Flag, which was previously designed for Haiti Earthquake.
The collaboration between FIFA and Sony Music had introduced
synergic effect blending football and striking music, and that introduced the
trend when in every two years during the time of World Cup and Euro Cup,
football music are broadcasted with high frequency volume. The organizers
believe that the song would remind previous history, revenges, and create the high
energy level for the upcoming game among audiences. That has actually been true
to large extent. Shakira's song would remind the game back then for sure.
Meanwhile, it is important for the organizers to ensure that
their chosen song gets into right space and gets on aired in right frequency.
It is important that song would create aggression and be filled up with
emotions, the lyrics need to be sensible and matured enough; music has to be
strong – and then the voice matters in the end. Huge mass preferred K’naan over
Shakira back then proving lyrics, composition and presentation matters the most
and later comes out voice. Again, the level of frequency about how many times
it would get on aired would again make up the next mark.
Although, Music and Sports have been two distinct entities;
it had not been that long that it has been categorized and seen as one unit.
Although, separated and made two separate entities, the figured out process has
been modified and categorized within it. Billboard editor Danyel Smith, has
marked out that the relationship between music and sports is unbreakable,
basically rap ones.
Now, when we drop down to our day to day task, we can again
trace out how our sport related action has been directly influenced by musical
activities; be that during jogging time or any gym center.It is believed that
music has direct connection and creates pattern in athletic related stuffs. It
has been explained the creation of rhythm creates positive vibes around. Music
creates distraction, helps to release stress to large extent, and that must
have been well understood by the organizers. So, be that Asian Games; or
Olympic - they have been keeping music to support down the sports. Although SAF
games have been attempting to keep music within it, it seems way behind. But,
the realization of music to link sports has been wonderfully framed out.
Music is way of reviving our emotions; be that the emotions
of relaxation, emotions of revenge or emotions of aggression.
FIFA's chief commercial officer Philippe Le Floch had
explained about synergic effect of football and music will strike up fan's
emotions across the globe, and had marked song as world class line up, worthy
enough to present to the world. Maybe Live it Up is not as popular as Waka
Waka. But, the reason of this song not being popular does not goes entirely to
Will Smith. Failure in effective promotion, and lagging behind in media equally
would have marked. While bloggers across had been marking this track horrible
as that of 2014; absence of promotion is equally responsible. Not every songs
grow as popular as Ricky Martin's La Copa de la Vida (The Cup of Life) but negligence
over music can be easily traced out.
It's yet to be seen about how 2022's world cup will be held;
and if the musical move will actually create a history. There are number of
popular stars from Asia, will they be given an opportunity? How will the
promotion take place? K'naan rather grew popular after Waving Flag, indicating
it's not necessary for top most singer to present, but the best song to pop
out.
After all, it’s a game of emotion – where anything related
to emotion matters – and music certainly does.
Published in The Rising Nepal's Friday Supplement of July 6, 2018
No comments:
Post a Comment