For a long time, the Nepali market was supply driven allowing a limited choice for consumers. Demand for a product would be higher than supply. That was when the public sector undertakings and a few businesses dominated the market – which can be termed as the 'Quota and License' period. This era came to end gradually after the liberal system was slowly introduced in the 1980s and speeded up in the 1990s. As a result, new business ventures started to crop up and it gave birth to a number of entrepreneurs. Collaboration with foreign companies increased, and the supply side gradually turned weighty.
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