Controlling piracy in this age is the greatest challenge to Movie as well as Music Industry. There can be upcoming challenge to e-books industry, but at present only Movie Industry and Music industry has been facing the problem of Piracy! 'Bato Muni Ko Phool' was finally available on cell phone, and frankly I got it transferring from my friend's cell phone via Bluetooth. So do I collect my favorite songs.
Regarding Western Music, I collect them by downloading from various free music providing websites. It does not suit for any Nepalese artists to give the suggestions like purchase the original CD's or Cassettes and Stop Piracy when it is not just sure that they make the use of original CD's when it comes in case of International Music. How many of us do believe that Anil Singh purchases original CD's of Enrique or Taylor Swift? When there is no such guarantee that these peoples make use of original CD's how can they create the trust among their fans?I don?t think it suits for those smokers to suggest not smoking to the new smokers. With the moving era the challenge for Piracy is getting more and more complex every day after the day.
Decade back if I used to listen the songs of my choice by giving an order to record paying five rupees per song and cassette costing thirty. So I could have ten songs in fifty plus a cassette costing thirty, so total eighty. Five years back, I used to make purchase of pirated CD's at fifty where I could get at least ten albums of latest Nepalese release. Today, I transfer via Bluetooth if some of my friends have got it. I am very frank to this issue, and I am sorry if I hurt those working with the slogan 'Stop Piracy Save Music'. But I question them, why should we buy the expensive songs when we are getting at such cheap? When the quality does not differ, nor does any part why should I pay the full amount as per your demand? I have no connection with Sujil Karmacharya, nor am I responsible for his living, all I want is music in my ear when so ever I want it. If their slogan is on, they also meant to say that I should care for the life of Fort Miner by purchasing his original CD's. I know there has not been special support from Government for these music artists, and they need to live their earning as well. Overall, they need to live a costly life as well. It definitely does not suit Sabin Rai driving in a micro, and a taxi does not provide him a free
drive either. So, one can definitely not deny the fact that they have to live costly celebrity life. Now, that does not matter to audience either. When; it comes to money, all of us are greedy, if the celebrities have to maintain their life, so has to live the life for audiences as well. Artists need to pay for their albums, for music videos, and need to expect a low return from their CD's selling. I know the concerts are the best source of income, and the recent CRBT and PRBT are equally making a place in their space to support them at least to some extent. Artists must accept the fact that it is through piracy they are getting famous. Indian movies would never be famous if it was so strict. You get to watch Indian movies just lending your pen drive to your friend for a day, but if you had to pay even fifty rupees per movie, how many movies would you really watch? So piracy and popularity has got the inverse relation to each other. I don't mean to say that make piracy legal, but there can be other hundred options to make audiences buy your original product and help you financially. If Richa Ghimire had made her movie's available at the
cheapest rate of Rs 25, I know many would watch it. If Nepathaya brings the idea of 'Transfer via Bluetooth per song Rs 2, enter your name, and you could win a chance to be on stage on our next concert', that would work out. But the availability has to be made in more accessible parts. Again, there can be scheme that could be launched by Acharya brothers, that could be 'with every purchase of our CD's there you will get space to write a poem, write it and send it, with mixture of hundred such poems, we will be singing a song, and thanking in you in our next cover issue. Again they can go through various facebook competitions that would be only for those who purchased original CD's.
'Buy original CD of Albatross, and get a chance to learn guitar from the guitarist of the band', 'Buy original CD of Sugam Pokharel, and get a chance to me model in his upcoming video', 'Collect three CD's of Shiva Pariyar and he will welcome you to his home for a dinner!' These schemes can certainly make a contribution to stop piracy. There are other ways for every solutions, let us not show the political
attitude of making slogans that would not be of any use, and useless. Seek for other alternatives to live your living, because everyone's life is life, not just your life is a life, and audience's life is garbage!
PUBLISHED IN MUZBUZZ MAGAZINE (KARTIK-MANGSHIR ISSUE)